Checking Trademarks: The basics

Checking trademarks is an important step in the process of registering a new trademark. The process involves researching existing trademarks, both domestically and internationally, to ensure that there are no conflicting marks that may interfere with the registration of the proposed new trademark. This is important to avoid potential legal challenges that may arise if a trademark is found to be infringing on an existing mark. The research should include searching for common law marks, as well as registered marks, and should include marks in similar fields or industries. It is also important to keep in mind that a trademark search is not a guarantee that a proposed mark is not infringing on an existing mark, and it is ultimately up to the trademark owner to decide whether to pursue registration.

A trademark search is a process of looking for existing trademarks that are similar to the one you are considering using for your business or product. It is important to complete a trademark search prior to filing a trademark application for several reasons:

  1. Avoidance of costly mistakes: If you file a trademark application for a mark that is already in use by someone else, your application may be rejected and you could end up losing the fees you paid to file the application. A trademark search can help you avoid this outcome by alerting you to any potential conflicts before you invest time and money in the application process.
  2. Avoidance of legal disputes: If you use a trademark that is already in use by someone else, you could be sued for trademark infringement. A trademark search can help you avoid this risk by alerting you to any potential conflicts before you begin using the mark.
  3. Increased chances of success: A thorough trademark search can help you identify any potential issues that could cause your trademark application to be rejected, such as a mark that is too similar to an existing trademark or a mark that is not eligible for trademark protection. This can help you make any necessary changes to your mark before you file the application, increasing your chances of obtaining a trademark registration.

Overall, a trademark search is a crucial step in the process of obtaining a trademark registration and can help you avoid costly mistakes and legal disputes.